What’s sweet, savory, woody, and comes in a limited edition can that fits perfectly into football tailgaters’ hands?
Apparently, Dr Pepper’s latest limited edition drink – a non-alcoholic, bourbon-flavored reserve.
The company announced the release Monday, noting that fans may be able to grab a can by entering the Pepper Perks program and playing a scratch-to-win game on the Dr Pepper website.
The launch is a testament to the brand’s “strong connection to college football,” company executives said in a news release, noting that it also has traces of cherry, vanilla, chocolate and caramel.
“I’m going to need this!” wrote one Twitter user. “I’m from Kentucky so I know it’ll be good!”
Saleen Martin is a reporter on USA TODAY’s NOW team. She is from Norfolk, Virginia – the 757 – and loves all things horror, witches, Christmas, and food. Follow her on Twitter at @Saleen_Martin or email her at firstname.lastname@example.org.